Encouraging new parents to plan for their baby's arrival was the main objective of this project, but it was also important to emphasise Mothercare’s unique experience in this sector. Using a cartoon style concept meant we were able to take consumers through the plan quickly and show how it does make life easier, right up until the time baby arrives.
Careful consideration was given to production of the sound track and characterisation to ensure the animation aligned with Mothercare's well established branding and company ethos.
