Having delivered more than 15 million product and service related videos online in the last twelve months, we believe allows us to claim to be a bit of an expert in this sector. So let’s start by sharing some key facts with you:-
- 72% >consumers research online before buying in-store
- 71% >consumers say video helps them during the decision making process
- 18% >more consumers buy after watching a product video
- 26% >typical reduction in product returns.
- 78% >average percentage of each video watched by consumers
- 63 seconds > typical consumer drop off rate when watching video
Our figures are fact not fiction, having been derived from a survey of 150,000 online consumers during 2010, various A+ B tests with selected partners during 2009/10, combined with analytics from more than 300 active partner websites, within the iSiteTV network.
Hopefully you will agree that these statistics alone provide a compelling reason to make video an integral part of you marketing strategy.
